The digital artist, Muhamad Abed, operating under the pseudonym notorious_morpheus, has found a solution to BMW’s disjointed design language. While the brand has achieved significant hype in recent years, its styling choices have been met with mixed reactions from fans.
Many find the latest models, including the 1 Series, M2, M3, M4, iX, 5 Series, M5, 7 Series, i7, X7 LCI, and XM, to be overly aggressive or inconsistent with BMW’s heritage.
While design experts acknowledge the importance of evolving with trends, they express concern about the lack of cohesion among BMW’s model series. The brand’s insistence on pushing boundaries with its “innovations” has led to controversy, particularly regarding the design elements of its new electric models.
Abed, however, may have found a solution. His work, showcased on social media, demonstrates a deep understanding of BMW’s design language and a keen eye for creating cohesive and visually appealing designs.
By blending classic BMW elements with modern aesthetics, Abed has managed to capture the essence of the brand while offering a fresh perspective. His designs have garnered attention from both fans and industry experts, sparking discussions about the potential for BMW to adopt a more unified design approach.
While it remains to be seen whether the brand will take inspiration from Abed’s work, his contributions to the conversation highlight the importance of design in shaping a brand’s identity.
A digital artist has taken the internet by storm with a reimagined BMW coupe that seamlessly blends classic design cues with the brand’s futuristic vision. The concept draws inspiration from the recently revealed “Neue Klasse” design language, characterized by clean lines and a focus on electric mobility.
However, it doesn’t shy away from incorporating the aggressive styling elements of the M series, particularly the much debated narrow grille. The final product is a compelling vision of a BMW coupe: a sleek and muscular design that bridges the gap between the brand’s heritage and its future, all while incorporating modern LED lighting technology.
