Stellantis’s CEO, Carlos Tavares, has issued a stark warning to several of the company’s struggling brands. During the 2024 Paris Motor Show, he announced that Lancia, Chrysler, and others have only two to three years to prove their worth before their future is determined.
This announcement contradicts a previous promise he made in 2021 when Stellantis was formed, where he stated that all brands would receive investment for a decade. Several factors may be influencing Tavares’s decision.
Internal criticism, the search for his successor, and the declining performance of some brands, particularly in the American market, could all be contributing to his change in stance.
For example, Chrysler’s limited product lineup and recent reintroduction of the Voyager at a high price point have raised questions about its viability.
It remains to be seen how these brands can turn their fortunes around within the given timeframe. With ongoing challenges and questionable decisions, it seems an uphill battle for some. The minivan’s reign at Chrysler might be over.
The automotive industry has shifted gears, leaving behind the segment once riddled with jokes about soccer moms and hockey dads. Today’s drivers crave the versatility and ruggedness of SUVs and crossovers. Even a return to sleek sedans might be a more promising strategy.
