Ferrari’s foray into the four door market with the Purosangue has proven wildly successful. Demand for the Prancing Horse’s first ever four door offering has completely outpaced supply, with the entire production run sold out until 2026. This exclusivity can be attributed to two factors.
Firstly, Ferrari maintains a deliberately low annual production volume, typically ranging between 2,200 and 3,000 vehicles.
Secondly, the Italian automaker enforces stricter ownership rules to ensure the Purosangue remains an alluring proposition for genuine Ferrari enthusiasts. One such rule is a mandatory 18 month holding period that prohibits immediate resale.
This policy recently came into play when a buyer named Todd Carlson blatantly disregarded the agreement and attempted to flip his Purosangue shortly after purchase. The Houston dealership where Carlson bought the car responded swiftly by filing a lawsuit against him for breaching the terms of his purchase contract.
The practice of flipping luxury cars for a quick profit has become a growing concern among manufacturers. Ferrari, Rolls-Royce, Ford, and Tesla have all implemented measures to deter this behavior, often involving contractual penalties or even bans for repeat offenders. For instance, Ferrari’s Opportunity Agreement states that buyers who resell their cars before a specified period must forfeit any profit made.
This trend reflects a growing desire among luxury carmakers to protect their brand image and ensure that their vehicles are enjoyed by genuine enthusiasts rather than speculators. By discouraging flipping, these manufacturers aim to maintain exclusivity and desirability, preventing their cars from becoming mere commodities.
Additionally, they seek to protect the interests of customers who may have been unable to obtain a vehicle due to high demand and long waitlists. While some argue that flipping is a legitimate market practice, these measures demonstrate a clear commitment to preserving the unique character and value of luxury automobiles.
