A woman shops at a Target store in Chicago on Nov. 26, 2024.
Kamil Krzaczynski | AFP | Getty Images
Heading into the holidays, many Americans were already saddled with record-breaking credit card debt. And yet, consumer spending is set to reach a fresh high this season.
The National Retail Federation reported last week that spending between Nov. 1 and Dec. 31 is “clearly on track” to reach a record, between $979.5 billion and $989 billion.
“Job and wage gains, modest inflation and a heathy balance sheet have led to solid holiday spending,” the NRF’s chief economist, Jack Kleinhenz, said in a statement.
But other reports show that many shoppers are increasingly leaning on credit cards to manage their holiday purchases.
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To that point, 36% of consumers have taken on debt this season, a recent report by LendingTree found. And those who dipped into the red racked up an average of $1,181, up from $1,028 in 2023, according to the survey of more than 2,000 adults.
“No one should be surprised that so many Americans took on debt this holiday season. Prices are still really high and that means that lots of Americans simply didn’t have any choice,” said Matt Schulz, LendingTree’s chief credit analyst.
“Inflation is still a big deal in this country, and it’s having a huge impact on people’s finances, including their holiday spending,” he said.
Credit card debt is at an all-time high
Heading into the peak holiday shopping season, credit card balances were already 8.1% higher than a year ago, according to the Federal Reserve Bank of New York’s report on household debt.
Further, 28% of credit card users had not paid off the gifts they bought last year, according to another holiday spending report by NerdWallet, which polled more than 1,700 adults in September.
In some cases, Americans’ willingness to spend is a sign of confidence, Schulz noted. “Some surely took on debt because they didn’t have any other choice, while others did so because they wanted to splurge a bit and weren’t concerned about paying a little extra interest in order to get what they or their loved one really wanted.”
However, credit cards continue to be one of the most expensive ways to borrow money. The average credit card rate is currently more than 20% — near an all-time high. Some retail card APRs are even higher.
The problem with credit cards
Of those with debt, 21% expect it’ll take five months or longer to pay it off, LendingTree also found. At that rate, sky-high interest charges will exact a heavy toll, according to Schulz.
“That means less money to put towards other big goals for the new year, such as growing an emergency fund or saving for college,” he said. “In more extreme cases, it may mean you’re less able to pay essential bills or keep food on the table. In either case, it’s a big deal.”
