Leading internet restaurant company Rebel Foods and global investment firm KKR announced the completion of an investment in Rebel Foods by affiliates of KKR. Through this deal, KKR will support the Company’s growth, including its expansion in India and the Middle East and adding more food and beverage brands to its portfolio.
Launched in 2011 as a quick service restaurant, Rebel Foods is today the world’s largest multi-brand cloud kitchen platform, with 450 cloud kitchens serving a network of 5,000+ internet restaurants in 70+ cities across India, the UAE, and the UK, and more than two million customers globally. And Rebel Foods utilizes a proprietary technology stack to deliver end-to-end food orders, demand forecasting, brand launches, and customer insights for multiple food and beverage brands.
Over the years, Rebel Foods has created a comprehensive ecosystem of brands, including Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, and Wendy’s, and others.
This deal marks KKR’s latest investment in India, made from its Asia Next Generation Technology strategy. It seeks to support the growth of innovative, disruptive companies in Asia Pacific across consumer technology, software, and FinTech.
KKR’s other growth equity investments in Asia Pacific include SmartHR (a cloud-based HR management software in Japan); MUSINSA (online fashion platform in Korea); Advanced Navigation (developer of AI robotics and navigation technology in Australia); Privy (digital trust provider in Indonesia); KiotViet (merchant platform for SMEs in Vietnam); and GrowSari (a B2B e-commerce platform serving SMEs in the Philippines).
Avendus Capital acted as the exclusive financial advisor to Rebel Foods on this transaction.
KEY QUOTES:
“We are happy to welcome KKR as a strategic partner in our journey. Their investment is a testament to the inroads we have made towards our vision of building a stronger platform, expanding our portfolio of brands, scaling our omnichannel presence, and achieving operational excellence on a global scale. We look to tap into KKR’s deep experience and global expertise to supercharge our continued growth. As we continue to scale, our focus remains firmly on innovation, sustainability, and delivering long-term value for our customers and stakeholders.”
- Jaydeep Barman, Co-founder and CEO of Rebel Foods
“We are pleased to invest in Rebel Foods, the largest cloud kitchen operator and brand owner, using technology to deliver a range of cuisines and culinary experiences to consumers. We look forward to leveraging our global network and local knowledge, and operational and technology expertise to further scale the company’s ability to expand its portfolio and deliver novel products to meet consumers’ evolving preferences.”
- Akshay Tanna, Partner and Head of India Private Equity, KKR
